Performance Marketing Agency

Honest Work
Measurable Results

Good marketing comes from understanding your business well enough to make the right calls together. That means being genuinely invested in your growth, not just managing campaigns, but caring whether they work.

So we track performance closely, report transparently, and have honest conversations about what's performing and what isn't.

We would rather flag a campaign that's under-delivering than keep it running to protect a retainer. Our success is only worth something if it translates into yours.

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Our Services

Paid Search

Paid search should not be unpredictable. The recent developments with Google Ads mean campaigns are a lot more compact than before. We believe that with a clear structure and efficient traffic refinement via exclusions and targeted copies, it becomes a reliable engine for customer acquisition and revenue growth. We build paid search campaigns focused on qualified traffic, lower acquisition costs, and increased return on ad spend.

Social

Paid social has moved well beyond brand awareness. Meta and LinkedIn are now serious acquisition channels when the targeting, creative, and funnel structure are aligned. We build campaigns that treat social as a measurable revenue driver.

Partnerships

Our agency creates structured partnership programs, working closely with partners to understand how to make them sell your product or service better. From affiliate and referral programs to brand-to-brand collaborations and channel partnerships, we ensure aligned and consistent messaging, and build a unified strategy to get the most out of each partnership.

Influencer

We develop influencer marketing strategies focused on measurable business outcomes, vetting influencers relevance and brand-fit to ensure bottom-line results. We prefer to work with fewer influencers making a noticeable difference, than a large roster with a wide reach but little impact.

Our Story

Between us, we have over two decades of experience in marketing, built across Europe's tech industry, including several years working together at Pipedrive. Rafael specialised in affiliate and partnership programs, while Antoine comes from a performance marketing background. We've spent a lot of our careers on the client side, and that experience shaped everything about how we wanted to build this consultancy.

We know what it feels like to sit in a meeting full of fancy reports, big ideas and even bigger promises, and walk away wondering whether any of it will actually impact the bottom line. So we decided to create the kind of agency we'd actually want to work with, with clear reporting, honest conversations, and a desire to work with you as part of the team to make your business succeed.

We created HC Media Consulting for European tech founders and companies who are building something serious, and want a marketing partner that treats their budget and their goals with the same care they do.